A proposal for the new scenicairsafaris.com, by WRK.
The flying,first.
You fly the best private safaris in East Africa. Your website doesn’t let anyone book one. We’ll fix that in 11 weeks, and make the flying the first thing people see.
In short.Four phases, one team, live in 11 weeks. Fix what’s broken this week, build a site around the private flying safari, sharpen the identity alongside it, then tell the trade and your past guests.
We went through every page of your website, your market and 20 competitor sites. Each finding below changed what we’re proposing.
What welearned.
Four phases, one team, live in 11 weeks. Phase 2 runs alongside the website: the typography and colour decisions are made early for the site, then written up as guidelines and carried into brochures and trade material.
Fourphases.
Fix what’s broken on the current site this week.
A new scenicairsafaris.com built around the private flying safari.
A light refresh: sharper type, colour and icons, and a guide so everything matches.
Tell the trade and your past guests, and start paid search on the new pages.
This week, before anything else.
Week 1Small fixes with an outsized effect, done on your current site.
- Install the missing intermediate certificate so search engines and AI assistants can read every page.
- Replace every “Book Now” #! link with a working enquiry link and add a basic enquiry form.
- Remove the placeholder text on the Ultimate Across Africa page.
- Update the “carbon-neutral” wording on Flying Green and Shared seats.
- Publish a basic privacy notice and fix the dead Terms and Privacy links.
- Hide the “Coming Soon” calculator link until it’s real.
What you get
A list of changes made, with before and after screenshots.
A site that sells the flying. About 15 templates and 45 pages, written, designed, built and launched.
Phase 1:website.
Strategy and structure
- Sitemap and page priorities (already drafted from our research)
- Wireframes for home, safari list, itinerary, charter, fleet, trade and enquiry pages
- Content model for itineraries, aircraft, destinations, people and press
Words
- All English copy for ~45 pages, in a clear voice you sign off: specific, calm, never superlative
- 8 itinerary pages rewritten, with day-by-day on the page and prices by group size and season
- 8 destination pages, FAQs, charter guide, trade pages, microcopy and form helper text
- SEO titles and descriptions for every page
Design
- Design direction and three home page concepts, then one chosen route
- Full designs for every template, desktop and mobile
- Interactive route map, aircraft cards, price tables, day-by-day timeline
Build
- Fast, secure site on a modern stack with a CMS your team can edit
- Structured itineraries with auto-generated PDFs
- Enquiry forms routed to the right person and logged in your CRM
- Travel trade area with login, rates, image library and PDFs
- WhatsApp and click-to-call on mobile
- Analytics with consent, privacy and cookie notices
- SEO migration: every existing URL kept or redirected, so the Telegraph and Robb Report links still land
Photography
With a partner photographer- 4-day shoot on a real safari rotation: your own aircraft on the strip and in the air, cabins, pilot and team portraits, aerials
- ~150 edited images and short video loops, licensed for web, print and trade use
Charter fare estimator
Follow-on add-onPick two airstrips, choose the aircraft, see an estimate for the whole plane, then request a quote. Starts with your Kenya routes, Caravan and C206.
Keep the name and the story. Sharpen everything around them. Then tell the people who already sell you, then the people who’ll book you.
Identityand launch.
A refresh, not a rebrand.
Weeks 3–10- Logo refinement: cleaner lock-up, legible on sky and on dark, favicon and app icon
- Typography: a characterful serif for headlines, a clear sans for everything else
- Colour: warm paper, savanna ochre, night navy, one accent for the main button
- Icon set (~30): aircraft, luggage, flight time, seats, borders, wildlife, conservation
- Photography style guide: what a Scenic Air picture looks like, and what it never does
- Brand guidelines (~20 pages) your team and partners can use
- Templates: itinerary PDF, trade rate sheet, email signature, proposal cover
- Sub-brand rules for Scenic Wilderness, JetConnect and Execufly
Trade launch
Weeks 11–15Email template and three sends to your agent and DMC list (only contacts who agreed to hear from you), plus a new trade brochure PDF.
Past guests
A “new routes, new site” email to guests who opted in.
Social kit
20 launch assets for Instagram, LinkedIn and Facebook, sized and captioned.
Paid search
Google Ads and Meta set-up for your priority safaris and charter routes, with conversion tracking to the enquiry forms (ad spend billed by the platforms, not by us).
Press note
A one-page release for travel editors on the new site and published prices.
30-day review
What enquiries came in, from where, and what to change.
Indicative dates assume we start on 5 October 2026. Live before the new year, when many guests plan the following migration season [your view?].
Timeline.
The fastest projects have one decision-maker and answers within two working days. Here’s what we’ll ask for, and when.
What weneed.
At kick-off
Week 1- One person who signs off, and one day-to-day contact
- Access to the current site, hosting, domain and Google accounts
- Your CRM (or the inbox enquiries land in today) and who handles which enquiries
- Existing photos, videos, itinerary PDFs, aircraft factsheets and logo files, with who owns the rights
By week 5
Week 5- Prices for all eight safaris by season and group size, and what’s included
- Sample charter fares for your most-flown routes
- Which aircraft are yours and which are ALS’s; AOC holder and number; TRA licence number
- Trade terms: net or commission, and your non-solicitation policy
- Chyulu Hills credit details: tonnes, registry, verification
- Pilot names, hours and permission to feature them
For the shoot
Weeks 4–5- Seats on a live rotation, one aircraft for air-to-air or a camera position, airside access at Wilson and JKIA, and guests or staff willing to appear
Before launch
Week 11- Terms and conditions and privacy notice from your lawyer (we’ll give them a checklist)
- Three guest testimonials cleared for use
- A test week with your sales team on the new forms
For comparison, the middle column shows what a typical Swiss mid-market agency charges for the same scope, from published price lists (September 2026). Prices exclude VAT. USD at 1 CHF = 1.2194 USD (22 Sep 2026).
Investment.
Payment
[40% on signing, 30% at design sign-off (D2), 30% at launch.] Photography travel billed at cost.
Not included
Ad spend, stock imagery (we don’t plan to use any), third-party licences such as a paid CRM, and legal review of your terms and privacy notice.
Next step.A 45-minute call this week. We’ll walk you through the new home page and one itinerary page, answer questions, and agree who signs off. If you say go by [2 October], we start Phase 0 on 5 October and your “Book Now” buttons work by the end of that week.
We’ve also prepared the full strategy brief and draft copy for every page, which we’re happy to share on the call. — Matthew · WRK, Inc. · m@wrk.inc