Internal document for Matthew. Figures in brackets or marked [estimate] are ours.
What it’sworth.
A Swiss mid-market agency would charge about CHF 104,000 (US$126,000) for the full scope; Nairobi agencies quote CHF 2,400–15,700 for something that looks similar on paper.
In short.We suggest WRK lists at CHF 59,000–78,000 and offers a friend’s rate as a separate line.
The client will compare WRK with Nairobi agencies first, and the gap is 10–40×.
The priceanchor.
Kenyan agencies publish; Swiss agencies quote.
Kenyan agencies publish package prices; most Swiss agencies quote only on request. A Nairobi “Market Leader” package of up to 50 pages with CRM and membership costs KES 396,000–572,000 plus VAT, about CHF 2,500–3,600 (Kwetu).
How to handle it
- Don’t compete with that number; change the comparison. Kenyan packages are template WordPress builds. They don’t include structured itineraries with generated PDFs, a trade login, a planned SEO migration, a photo shoot or a copy rewrite.
- The right peers are the agencies that serve the European and US trade Scenic Air sells to: UK luxury hospitality sites at £15,000–30,000+ (Logic Leap) and Swiss corporate relaunches from CHF 25,000 (Netnode).
- Lead with outcomes they can measure: working enquiry forms, trade enquiries logged, the EU green-claims fix, search visibility restored after the certificate fix.
- The proposal’s middle column already shows the Swiss mid-market price. Keep the Kenyan figure out of the client document; have the answer ready if they raise it.
Swiss figures exclude VAT. Exchange rates from xe.com on 22 Sep 2026: 1 CHF = 1.2194 USD = 157.63 KES. Swiss agency hourly rates run CHF 120–250.
By item.
Translation into German and Italian, ~18,000 words each [estimate]: CHF 9,660 (bottom, CHF 2.10 per line, lingua-suisse) · CHF 14,720 (middle, Interserv) · CHF 22,080 (top, up to CHF 4.80 per line, Interna) for both languages.
Flights ZRH–NBO US$631–943 return (Kayak). Scenic Air can likely host the crew in camps and use its own aircraft as the camera ship, which cuts the middle figure noticeably.
Kenya equivalent: KES 47–149k, about CHF 300–950 (Mocky).
Sum of the items above. The proposal’s comparison column uses the Swiss middle tier plus CHF 2,000 [estimate] for Phase 0, which gives CHF 105,570.
Totals.
List at CHF 59,000–78,000, between the Swiss bottom and middle tiers, and show the friend’s rate as its own line. That keeps the list price credible if the relationship changes, and makes the discount visible. All figures [estimate].
WRK’sfee.
Levers if the client pushes back on price
- Drop the video and keep stills only: saves roughly CHF 5,000–8,000 [estimate].
- Use a Nairobi-based photographer with WRK art direction: C falls towards CHF 6,000–9,000 [estimate].
- Move identity to after launch (the site uses interim type and colour decisions).
- Phase E to trade email and brochure only; social and paid search later.
Don’t discount
HoldThe SEO migration, the trade area or the enquiry routing. They’re what makes the site pay for itself.
Where the figures are weakest, and what we couldn’t use.
Caveats.
Swiss prices are mostly unpublished
Most Swiss agencies don’t publish prices. The tiers are built from published guides and price lists plus component sums; the bottom website tier is our build-up [estimate].
Weakest figures
Social-kit, brochure and email top tiers, the videographer day rate and translation word counts.
UK reference
UK luxury-travel web specialists (Bird, The Travel Web Design Agency and others) don’t publish prices, so the UK reference comes from general hotel-site guides.
Nairobi photography fee
Nairobi County has proposed a KES 5,000 per-day photography fee; not yet law (Techweez).
Pages that failed to load and weren’t used
uftritt.ch, peakline-agency.ch, fotografen.ch, specialpage.ch, textverband.ch, oracom.co.ke, oramedia.co.ke.
All other sources are linked beside the figure they support.