The first design route for the new scenicairsafaris.com, by WRK.
Design01.
Three boards: the home page at 1440 wide, one itinerary page written in full, and the home page on a phone. The copy is the website copy document; the direction is the mood board’s.
In short.Warm and editorial like the safari brands, direct and useful like the aviation ones. The aircraft is the hero, prices sit on every card, and every page ends in a way to start an enquiry.
Desktop, 1440 × 6150. The sections follow the home page order in the mood board, with the copy from the website copy document.
Home.
Desktop, 1440 wide. The itinerary template from the copy document, filled with the Endangered Species safari as the model for the other seven.
EndangeredSpecies.
390 × 5050. The same home page, shortened: the map and scenic flights drop out, the enquiry form moves up, and a sticky bar keeps WhatsApp and Plan your trip in reach.
On aphone.
What the three boards share, against the design direction in the mood board.
Thesystem.
Type
A high-contrast serif for headlines, with italics carrying the second half of each line (“Your own pilot.”, “from 1,000 feet”). A clean sans for body and interface. Small tracked mono caps for labels and flight data.
Colour
Warm paper off-white and a darker dust tone for alternating bands, night navy for the pilot, aircraft and enquiry sections, and one burnt-orange accent reserved for the main button.
Flight-data motif
Registration, aircraft and region as a small mono caption on the hero (“5Y-SXC · Cessna Grand Caravan EX · Northern Kenya”), flight times on day rows, and route lines on the map.
Enquiry everywhere
“Plan your trip” in the header, a four-way chooser (flying safari, charter, travel agent, question) on the home page, a pre-filled form at the end of the itinerary, and the sticky bar on phones.
Prices in the open
“From” prices on every safari card, the scenic-flight price on its band, and a season × group-size picker on the itinerary.
- Safari prices: “US$ [price]” on the cards, the facts bar and the price picker
- Maximum group size: “2–[9] guests”, “[nine]” and Caravan seats “up to [10]”
- The Mara camp: “[Encounter Mara or Spirit of the Masai Mara]”
- Camp photography from partner lodges (grey boxes on the itinerary)
- Flight times per day: “Flight [x] min”; the longest flight: “about [x] minutes”
- KCAA AOC [number] and TRA licence [number] in the footer
Open the original boards
06_design01_20260922mh.html · 5.3 MBThe boards as delivered, at full size in the browser. They unpack on load, so give them a few seconds.