LibraryScenic Air SafarisWilson Airport, Nairobi
22.09.2026WRK, Inc.Confidential

Everything WRK has written for Scenic Air Safaris, in one place.

Scenic AirSafaris.

The first round, from research to design: the strategy brief, the website copy, the proposal, the competitor survey and mood board, the pricing benchmarks and the first design.

See the documents6 documentsabout 75 min in all

The short version.A strong product and a website that hides it. The rebuild sells the private flying safari flown in their own aircraft, with visible prices and a working enquiry path.

1.0Documents

6 documents from the first round, in the order they were written. 3 are internal to WRK and marked so.

Thedocuments.

01Strategy brief
A strongproduct,hidden.
Strategy briefInternal · 15 chapters · 20 minThe current site, market, buyers, competitive field, value proposition, pricing, legal limits and the sitemap for the rebuild.
02Website copy
Your ownplane.
Website copyClient · 17 chapters · 35 minFull copy for the rebuilt scenicairsafaris.com: voice, global elements and every page, from home to the 404.
03Proposal
The flying,first.
ProposalClient · 7 chapters · 8 minWhat we learned, the four phases, timeline, what we need from you and the investment.
04Competitor survey & mood board
Eight sites,one direction.
Mood boardInternal · 4 chapters · 6 minEight reference sites with what to take and leave, the design direction, the home page order and the web awards in the field.
05Pricing benchmarks
What it’sworth.
PricingInternal · 5 chapters · 5 minSwiss, Kenyan and UK benchmarks for every item in the proposal, the totals, and the fee WRK should list.
06Design
Design01.
Design 01Client · 4 chapters · 3 minThree boards: the home page on desktop, the Endangered Species itinerary, and the home page on a phone.
2.0Files

Every page here is built from one of these files, with all of its text. Anything still to be confirmed with the client is set in orange.

Thefiles.

No.DocumentSource fileForRead
01Scenic Air Safaris — strategy & website brief01_strategy_&_website_brief_20260922mh.docxInternal20 min02Scenic Air Safaris — website copy02_SASwebcopy20260922mh.mdClient35 min03Scenic Air Safaris × WRK — proposal03_client-proposal20260922mh.mdClient8 min04Scenic Air Safaris — competitor survey & mood board04_competitorsurveyandmoodboard20260922mh.docxInternal6 min05Scenic Air Safaris — pricing benchmarks05_pricing_benchmarks_20260922mh.mdInternal5 min06Scenic Air Safaris — design 0106_design01_20260922mh.htmlClient3 min