A competitor survey and mood board for Scenic Air Safaris, by WRK.
Eight sites,one direction.
Chosen from 20 surveyed for how well they’d serve Scenic Air, not for awards alone. Four are safari brands, two are private aviation, two sit between.
In short.The new site should feel like Singita and Angama (editorial, warm, Kenyan light) and work like VistaJet and Aerodynamics (an estimate or enquiry bar right under the hero). The full survey of 20 sites is in the second tab.
Chosen from 20 surveyed for how well they’d serve Scenic Air, not for awards alone. Captured 22 September 2026, desktop at 1440 × 900 and mobile at 390 × 844, cookie banners dismissed. Four are safari brands, two are private aviation, two sit between.
Eightreferences.
Singita
singita.com · Awwwards Honorable Mention 2021 (verified)- Take
- A big image followed by a short serif paragraph, over and over; the filterable collection grid; the “Plan your trip” pill that is always on screen; availability search at the end of the page.
- Leave
- The magazine pop-up over the hero; the art-exhibition content.
Angama
angama.com · Kenyan, Maasai Mara- Take
- Kenyan light with people in the landscape; italic serif headline; “Rates” in the main menu and “from US$1,850 per person per night” on cards; the “How to get here” map. Scenic Air is how you get there, so it can own this module.
- Leave
- The very long home page; a video block that renders empty; tiny menu type.
Wilderness
wildernessdestinations.com · Awwwards Honorable Mention 2023 (verified)- Take
- One accent colour reserved for the main button; the GPS-coordinates motif (Scenic Air can use flight data: altitude, heading, flight time); the Wilderness Air page structure with fleet, luggage rules and safety; the Trustpilot block.
- Leave
- The face-led brand film; the custom scroll area, which is bad for accessibility and speed; the loud orange.
Journeys by Design
journeysbydesign.com- Take
- A testimonial in the hero (Scenic Air has the Spear’s line); calm typography; the press logo row; the brochure download.
- Leave
- No prices and no tools; the dusty-pink blocks; dense copy.
Time + Tide
timeandtideafrica.com- Take
- Named journeys that state flight times; region cards; generous white space; the outlined “Make an enquiry” button.
- Leave
- Thin all-caps type over busy photos.
VistaJet
vistajet.com- Take
- The “Plan a flight” bar straight under the hero; the honest price-anchor sentence (“from $11,000 per hour”); membership cards (a model for Execufly); on mobile, the form in the first scroll.
- Leave
- The cold corporate-jet tone; lifestyle clutter; the red accent.
Aerodynamics
aerodynamics.nl · Awwwards Honorable Mention 2026 (verified)- Take
- The instant price bar in the hero (for Scenic Air: “Estimate your charter”); the sky palette; navy serif with italics; a minimal menu where the price button is the main call to action.
- Leave
- Sections that stay blank until they animate in (bad for search and accessibility); the heavy 3D globe.
Reverie Safaris
awwwards.com/sites/reverie-safaris · Awwwards Honorable Mention 2026 (verified)- Take
- Aerials with a small object for scale. For Scenic Air: the aircraft’s shadow crossing the plains.
- Leave
- The template feel; thin content; the low-contrast logo.
Also benchmarked, not on the board
Fly Boskies for conversion (plan-a-flight form and WhatsApp), Natural Selection for open prices, Blade for route cards with “from” prices.
Missing
To doA “before” capture of scenicairsafaris.com. The sandbox browser couldn’t load it because of the site’s certificate problem; capture it in a normal browser for the pitch.
Warm and editorial like the safari brands; direct and useful like the aviation ones. The flying is the visual idea: altitude, shadow, route line.
Designdirection.
Nine sections, top to bottom. This matches the home page copy in the website copy doc.
Home pageorder.
Hero
Own aircraft on a bush strip, “Your own plane. Your own pilot.”, two buttons (See the safaris · Plan your trip). Estimate bar below the hero once the calculator exists.
Proof strip
TripAdvisor 5.0, press logos, years flying.
Signature safaris
Three route cards with days, flight time and “from US$”.
Same plane, same pilot
Pilot faces and three points (low and slow, across borders, your schedule).
Where we fly
Map with routes and flight times from Wilson.
Not a full safari?
Charter, shared seats, VIP arrivals.
Conservation
What they fund and who they fly with, stated plainly.
Guest words
One rotating review.
Closing call to action
Plan your trip and WhatsApp; licences and memberships in the footer.
Few safari or bush-aviation sites win web awards; we found none for Scenic Air’s direct competitors at Wilson. That’s an opening for WRK’s portfolio as much as for the client.
Awards.
Older awards apply to the version live at the time; Singita and Wilderness may have changed since.
Not found, or self-reported
- No Awwwards page found for Time + Tide, Blade, Natural Selection, andBeyond, Great Plains, VistaJet, Journeys by Design or Angama (a missing page doesn’t prove no award).
- No German Design Award, Best of Swiss Web, FWA, Webby or Lovie wins found for safari or African aviation sites.
- Business awards shown on competitor sites are self-reported: Coastal’s “leading domestic safari carrier 2024”, Tropic Air’s Litson safety award, Governors’ “Leading Safari Camp Brand 2026”.